The optimization backbone for retail and distribution networks.
From pricing and promotion to replenishment and labor, AOMs decide the optimal next move on the shelf and across the network — continuously, prescriptively, autonomously.
- Gross Margin +3–6%
- Inventory Turns +15–30%
- Working Capital −8–20%
- Service +5–15 pts
What it solves, who it empowers, what it delivers.
The OptiRetail Team exists for one reason: to take a stack of decisions that are too fast, too constrained, and too consequential for spreadsheets — and run them in a closed loop, every cadence, against your real numbers.
- VP MerchandisingProtects category margin against live competitor pressure.
- Head of Pricing & PromoDefends share AND margin every week.
- CMO / VP MarketingSets promo mix and campaign spend against real elasticity.
- VP Supply ChainFull shelves without overstocking the network.
- Store Operations DirectorLabor matched to tomorrow's traffic, not last week's average.
- Loss Prevention LeadShrink anomalies caught in hours, not at quarter close.
- Margin gets squeezed every week — competitor moves, promos, inventory pressure.
- Stock is in the wrong store at the wrong time — either out, or marked down.
- Marketing spend and audience mix get set on quarterly cycles — elasticity shifts weekly.
- Labor either covers traffic peaks or controls cost — rarely both.
- Shrink builds quietly until quarter close — by then the audit trail is cold.
22 players. One sector team.
Pricing, promotion, replenishment, allocation, store execution — every dollar across every store. The full roster, mapped to where each player works on the value chain.
Retail Value Chain
Take it with you.
Infographic is yours to download. The overview and deck go out after a quick form.
Run a retailoptimizer, or tell Opti you're interested.
Looking for OptiU thesis content? Visit the parent site.
Start with a Diagnostic.
1–2 weeks. Top-10 AOM candidates. 12-month ROI roadmap. $10K–$50K.